PARKER IS AN ART DIRECTOR & DESIGNER. HIS WORK IS FUN, CONCEPTUAL, SOMETIMES A BIT WEIRD. HE LOVES TO EXPLORE BOUNDARY-PUSHING IDEAS, WITH A SPECIAL HEART FOR MOTION —

AND HE ALSO DIRECTS MUSIC VIDEOS.

Parker has worked with some of the most iconic brands in the world like IBM, Ad Council, IKEA, Philips, Topo Chico, Vaseline, King’s Hawaiian, Unibet, and more.

Selected Work
IBM - At the Us Open
Unibet - Home of All the Action
Topo Chico - #1 Sizzle Reel
Topo Chico - Sabores Mixer Event
Topo Chico - Twelve Days of Topo
Greenlight - Photography Refresh
IBM - The Before for Every After
Ad Council - Find Something New
Unibet - March Madness
Vaseline - Lotion Love x Regina
Dasani - Fresh New Look

Freshpet

My Boy Junior

Terrri & Sandy

For three years, Freshpet’s highly successful Freshpet campaign, “It’s Not Dog Food; It’s Food Food,” has reshaped the way pet owners think about feeding their dogs, pushing the idea that fresh, refrigerated food is not just a luxury—it’s a must. The campaign’s tremendous success has strengthened the bond between pet parents and their pups, creating a fiercely loyal following.

To take the campaign to even greater heights, we enlisted the famed “made man” Steve Schirripa to join the cause. With his no-nonsense attitude, Schirripa delivered a message that couldn't be clearer: Dog food belongs in the fridge, and if you’re not on board, well, you just might be sleepin’ with the fishes.

Ad Age Editor’s Pick Muse by Clio People Yahoo
Little Black Book Agency Daily

Creative Direction
Art Direction

CCO. Sandy Greenberg
GCD. Mike Cicale, Todd Condie
Sr Copy. Charlie Higgins
Sr Art. Parker Lee
Copy. Jess Mannino
Art. Yuliya Kosheeva

IBM

At the Us Open

Ogilvy

Coming out of a boring print ad brief, we somehow successfully persuaded clients to make some films. In the print ads, we seamlessly blended the worlds of the court and the living room, depicting a tennis ball rolling from the court to the hardwood floor of a cozy home.

We then dialed the 'tennis at home' concept to 11 and crafted numerous visual metaphors, such as a husband passing an onion like a tennis ball to his wife, or children playing tennis in the living room using makeshift rackets made from kitchen towels and pans...etc.

Bronze Clio

Creative Direction
Art Direction
Design
Animator

ECD. Jeff Curry
GCD. Dinesh Kapoor
ACD. Ryan Quigley, Daniel Winikur
Copy. Eric Yoon

Topo Chico

Sabores TV

Haymaker

Topo Chico is a brand that is all about discovery. With the launch of their latest product, Sabores, our brief was: if we launch with a typical media plan, we’ve failed. We thought if it’s not a typical TV buy, what if it’s a not-so-typical TV show?

Alas, SaboresTV was born: a short-form, social-first, flavorful, fun internet show.

Ad Age Editor’s Pick

Creative Direction
Art Direction

ECD. Jay Kamath
CD. Natasha Hugeback
DD. Jorge Andrade
ADs. Eric Trujillo, Leslie Lechner

UNIBET

Home of All the Action

Haymaker

To create the home of all the action, you need an awful lot of R&D.

Let’s take a trip to the heart of Unibet, where Nigel and a team of dedicated employees create, monitor, and maximize our offerings, which are exciting, dynamic and deliver non-stop action in the face of boredom.

Creative Direction
Art Direction
Design
Animator
Motion Development

ECD. Jay Kamath
ACD(Copy). Thomas Kropp
Director. MAPP
Production. Visual Creatures

Mitchum

Southern Strength Deodorant

Terrri & Sandy

If it Works in the South, it’ll Work Anywhere.

Since launching in Tennessee back in 1959, Mitchum has built a reputation for heavy-duty sweat-blocking, odor-fighting power. To reintroduce this heritage brand to a new generation of Americans, we went back to its roots with a bold new positioning—Mitchum: Southern Strength Deodorant. Because if a deodorant works in the sticky, sweaty sauna known as the South, it’ll work anywhere.

Creative Direction
Art Direction
Design Storyboarding
Motion Development

CCO. Sandy Greenberg
GCD. Mike Cicale, Todd Condie
Sr Copy. Charlie Higgins
Sr Art. Parker Lee

TOPO CHICO

#1 Sizzle Reel

Haymaker

Topo just became the leader of the premium sparkling water category.

To celebrate that, we took a unique and creative approach to telling Topo Chico’s success story with a narrative style that generates intrigue, excitement, and wow-factor without being braggadocious — while staying authentic to the way Topo Chico markets itself to consumers.

Creative Direction
Art Direction
Design Storyboarding
Motion Development

ECD. Jay Karmath
CD. Devin Altman
ADs. Parker Lee, Eric Trujillo
Motion. Chip Carey

TOPO CHICO

Sabores Mixer Event

Haymaker

To promote Topo Chico’s new Sabores sparkling flavor waters, we collaborated with renowned mixologist Cody Goldstein to craft three mocktails using our Sabores sparkling water.

We assisted Topo Chico in capturing pre-event photography and designing assets to showcase this fantastic partnership.

Photographer
Art Direction Design

ECD. Jay Kamath
CD. Devin Altman
Design Director. Jorge Andrade

TOPO CHICO

Twelve Days of Topo

Haymaker

We launched “Twelve Days of Topo” at near the end of ‘23, to give back to our Topo fans.

This isn’t just yet another giveaway. We partnered strategically with brands like Solostove, Victorila Records, SLCT NYC...etc, who are excelling on social to surprise and delight our community, so even when you didn’t win, at least you had some Topo fun along the way.

170K+ MM.

Creative Direction
Art Direction Deisgn Editer

ECD. Jay Kamath
CD. Devin Altman
Design Director. Jorge Andrade

GREENLIGHT

Photography Refresh

Haymaker

Greenlight wanted to elevate the look of their photography approach + design to better tailor to cool young adults and the parents.

We combined docu-style with high-fashion flash photography, ensuring not to lose the candidness. The result? Picture that reads undeniably authentic, one that feels like we are a fly on the wall, witnessing this genuine moment of product engagement.

Art direction
Design

ECD. Jay Kamath
Design Director. Jorge Andrade

IBM

The Before for Every After

Ogilvy

Our world loves to talk about the potential of AI, hybrid multi-cloud, and modernization. But these are the Afters. IBM Systems can help businesses take care of the Before to maximize the potential of all their Afters.

Creative Direction
Art Direction
Design
Storyboarding
Motion Development

GCDs. Dinesh Kapoor, Simon Mogren
ACD(Art). David Marino
CWs. Kelly M. Garcia, Eric Yoon
ADs. Richie Aguilar, Parker Lee

AD COUNCIL

Find Something New

Ogilvy

The old rules of education and careers don't work for everyone. Not every career path goes through a university and it's never too late to learn new skills.

Jobs are changing — and the pandemic has accelerated the pace. Whether you’re entering the workforce for the first time or need to pivot and retrain, skills-based education can put you on the fast track to an in-demand career. Explore your options to find something new.

Press: NBC News

Creative Direction
Art Direction
Design

GCDs. Doreen Fox, Andrea Scotting
ACDs. David Marino, Erica Donovaro
CW. Eric Yoon

UNIBET

March Madness

Haymaker

The NCAA tournament is one of those events in American sports that bettors look forward to all year long. Unfortunately for Unibet Nigel still doesn't quite understand the finer points of betting the tournament.

All the more reason to get in the action and take advantage before he figures it out.

Creative Direction
Art Direction
Deisgn
Social Animator

ECD. Jay Kamath
ACD(Copy). Thomas Kropp
Director. MAPP

IBM

Smart Loves Problems

Ogilvy

It's human nature to hate problems, but why is that? Problems inspire us to push the world forward.

Especially tech companies, they love talking about solutions but are afraid to show the problems. We helped IBM flip the script and capture how the love for problems leads to solutions.

Creative Direction
Art Direction
Design

ECD. Jeff Curry
GCDs. Rich Wallace, Marc Hartzman
ACDs. Nicole Narvaez, Matthew Coleman
CW. Eric Yoon

UNIBET

Live Dealer Casino

Haymaker

Unibet is more than a top-flight sportsbook, it’s a world-class online casino with Live Dealer Casino games that feel like the real thing. They’re so real that Nigel can’t quite comprehend them.

As the Unibet market expanded, Nigel also went looney for Loonies (slang for a Canadian one-dollar coin.)

Creative Direction
Art Direction
Design
Motion Development

ECD. Jay Kamath
ACD(Copy). Thomas Kropp
Director. MAPP
Production. Uppercut

VASELINE

Lotion Love x Regina

Ogilvy

A Dynamic beauty-focused story, in keeping with the quality of the brand and star power of Regina King. We created a space for Regina to move in that conveys a sense of atmosphere and place.

Art Direction

ECD. Beth Avellini
GCD. Anthony Whiteside
CW. Jeffrey Bauer

DASANI

New Fresh Look

Haymaker

Dasani wanted to elevate the look of their photography approach that better connect with their audience.

So we focused capturing hyper-specific, unique everyday moments that resonate with our Intenders. There are the little moments within the big ones, each deserving of a refreshing sip of Dasani. These moments are brought to life through a mix of lifestyle and product photography that all feels candid, human and true. Nothing over stylized or forced. Just moments that feel natural for Dasani to be in.

Creative Direction
Art Direction
Designer

ECD. Jay Kamath
Design Director. Jorge Andrade
Photographer. Jeff Vallee

HIPPOP

Music Videos

Self

Some music video I shoot for emerging Hippop artists in NYC.

Director
Editor Colorist

Check them out