FRESHPET

My Boy Junior

Terri&Sandy

For three years, Freshpet’s highly successful Freshpet campaign, “It’s Not Dog Food; It’s Food Food,” has reshaped the way pet owners think about feeding their dogs, pushing the idea that fresh, refrigerated food is not just a luxury—it’s a must. The campaign’s tremendous success has strengthened the bond between pet parents and their pups, creating a fiercely loyal following.

To take the campaign to even greater heights, we enlisted the famed “made man” Steve Schirripa to join the cause. With his no-nonsense attitude, Schirripa delivered a message that couldn't be clearer: Dog food belongs in the fridge, and if you’re not on board, well, you just might be sleepin’ with the fishes.

Webby Honoree

Ad Age Editor’s Pick Muse by Clio People Yahoo
Little Black Book Agency Daily

Creative Direction
Art Direction

CCO. Sandy Greenberg
GCD. Mike Cicale, Todd Condie
Sr Art. Parker Lee
Sr Copy. Charlie Higgins

eBay x McLaren

The Race Before The Race

JOAN

eBay Live is a new kind of shopping experience, one you have to be present for. Because the thing you love might only exist for a moment.

It finds you anywhere. In line, at the gym, mid-crosswalk. One second you're skeptical, the next you're somewhere else entirely. Sound drops out. The world softens at the edges. All that's left is the bid counter climbing. A liminal space where nothing exists but the thing you love and the seconds you have to claim it. Then it's over, and you're back. Because when something you love appears live, nothing else matters.

Creative Direction, Art Direction

ECD. Craig Love, Theo Gibson
GCD. Kara Coyle, Graeme Hall
CD. Tim Kang, Alexia Vasilarou
ACD Copy. Charlie Higgins, Kelsey Farman
ACD Art. Mina Shoaib
Sr Art. Parker Lee, Christine Jensen
Sr Copy. Thorbjørn Liljegren
Design. Peter Dommermüth

eBay x McLaren

The Race Before The Race

JOAN

For this eBay Motors campaign, we built the story around two very different fan favorite cars in the modding community: a 2014 Chevrolet SS and a 2020 Subaru WRX STI.

What started as a simple racing idea became a character-driven rivalry, V8 power versus rally agility racing social film.

The work also helped shape the creative foundation for the eBay Motors x McLaren F1 partnership, celebrating a shared obsession with performance, precision, and the culture behind racing.

Creative Direction, Art Direction, Car Wrap, Design

CCO. Jaime Robinson
ECD. Theo Gibson
ACD. Charlie Higgins
Sr Art. Parker Lee
Design. Peter Dommermüth

IBM

At the Us Open

Ogilvy

Coming out of a boring print ad brief, we somehow successfully persuaded clients to make some films. In the print ads, we seamlessly blended the worlds of the court and the living room, depicting a tennis ball rolling from the court to the hardwood floor of a cozy home.

We then dialed the 'tennis at home' concept to 11 and crafted numerous visual metaphors, such as a husband passing an onion like a tennis ball to his wife, or children playing tennis in the living room using makeshift rackets made from kitchen towels and pans...etc.

Bronze Clio

Creative Direction, Art Direction, Design , Motion

ECD. Jeff Curry
GCD. Dinesh Kapoor
ACD. Ryan Quigley, Daniel Winikur
Sr Art. Parker Lee
Sr Copy. Eric Yoon

TOPOCHICO

Sabores TV

Haymaker

Topo Chico is a brand that is all about discovery. With the launch of their latest product, Sabores, our brief was: if we launch with a typical media plan, we’ve failed. We thought if it’s not a typical TV buy, what if it’s a not-so-typical TV show?

Alas, SaboresTV was born: a short-form, social-first, flavorful, fun internet show.

Ad Age Editor’s Pick
Muse Platinum 3x - Online Ad, Branded Content, Social.

Creative Direction, Art Direction

ECD. Jay Kamath
CD. Natasha Hugeback
DD. Jorge Andrade
Sr Art. Parker Lee, Eric Trujillo, Leslie Lechner

JUST BARE

Bare is Better

Terri&Sandy

Just Bare Chicken’s greatest strength lies in what it isn’t. But how do you make bare, a word synonymous with nothing, pack a punch? You throw shade at everything it doesn’t have.

Creative Direction, Art Direction

CCO. Sandy Greenberg
CD. Chris Cannon, JP Gomez
Sr Art. Parker Lee
Sr Copy. Charlie Higgins

MITCHUM

Southern Strength Deodorant

Terri&Sandy

If it Works in the South, it’ll Work Anywhere.

Since launching in Tennessee back in 1959, Mitchum has built a reputation for heavy-duty sweat-blocking, odor-fighting power. To reintroduce this heritage brand to a new generation of Americans, we went back to its roots with a bold new positioning—Mitchum: Southern Strength Deodorant. Because if a deodorant works in the sticky, sweaty sauna known as the South, it’ll work anywhere.

Yahoo Finance Little Black Book

Creative Direction, Art Direction, Design ,

Motion, Color Grading

CCO. Sandy Greenberg
GCD. Mike Cicale, Todd Condie
Sr Art. Parker Lee
Sr Copy. Charlie Higgins

GummyStudio

Music Videos

Self

Some music video I shoot for emerging Hippop artists in NYC.

Director, Editor, Colorist

→ Check them out

TOPOCHICO

#1 Sizzle Reel

Haymaker

Topo just became the leader of the premium sparkling water category.

To celebrate that, we took a unique and creative approach to telling Topo Chico’s success story with a narrative style that generates intrigue, excitement, and wow-factor without being braggadocious — while staying authentic to the way Topo Chico markets itself to consumers.

Creative Direction,
Art Direction,
Design, Motion

ECD. Jay Karmath
CD. Devin Altman
Sr Art. Parker Lee, Eric Trujillo
Motion. Chip Carey

TOPOCHICO

Sabores Mixer Event

Haymaker

To promote Topo Chico’s new Sabores sparkling flavor waters, we collaborated with renowned mixologist Cody Goldstein to craft three mocktails using our Sabores sparkling water.

We assisted Topo Chico in capturing pre-event photography and designing assets to showcase this fantastic partnership.

Photographer,
Art Direction, Design

ECD. Jay Kamath
CD. Devin Altman
Design Director. Jorge Andrade
Sr Art. Parker Lee

AD COUNCIL

Find Something New

Ogilvy

The old rules of education and careers don't work for everyone. Not every career path goes through a university and it's never too late to learn new skills.

Jobs are changing — and the pandemic has accelerated the pace. Whether you’re entering the workforce for the first time or need to pivot and retrain, skills-based education can put you on the fast track to an in-demand career. Explore your options to find something new.

Press: NBC News

Creative Direction,
Art Direction,
Calligraphy, Type Design

GCDs. Doreen Fox, Andrea Scotting
ACDs. David Marino, Erica Donovaro
Sr Art. Parker Lee
Sr Copy. Eric Yoon

IBM

The Before for Every After

Ogilvy

Our world loves to talk about the potential of AI, hybrid multi-cloud, and modernization. But these are the Afters. IBM Systems can help businesses take care of the Before to maximize the potential of all their Afters.

Creative Direction,
Art Direction,
Design, Motion

GCDs. Dinesh Kapoor, Simon Mogren
ACD. David Marino
Sr Art. Richie Aguilar, Parker Lee
Sr Copy Kelly M. Garcia, Eric Yoon

UNIBET

March Madness

Haymaker

The NCAA tournament is one of those events in American sports that bettors look forward to all year long. Unfortunately for Unibet Nigel still doesn't quite understand the finer points of betting the tournament.

All the more reason to get in the action and take advantage before he figures it out.

Creative Direction
Art Direction
Deisgn
Social Animator

ECD. Jay Kamath
ACD. Thomas Kropp
Sr Art. Parker Lee

UNIBET

Home of All the Action

Haymaker

To create the home of all the action, you need an awful lot of R&D.

Let’s take a trip to the heart of Unibet, where Nigel and a team of dedicated employees create, monitor, and maximize our offerings, which are exciting, dynamic and deliver non-stop action in the face of boredom.

Creative Direction
Art Direction
Design
Animator
Motion Development

ECD. Jay Kamath
ACD. Thomas Kropp
Sr Art. Parker Lee

UNIBET

Live Dealer Casino

Haymaker

Unibet is more than a top-flight sportsbook, it’s a world-class online casino with Live Dealer Casino games that feel like the real thing. They’re so real that Nigel can’t quite comprehend them.

As the Unibet market expanded, Nigel also went looney for Loonies (slang for a Canadian one-dollar coin.)

Creative Direction
Art Direction
Design
Motion Development

ECD. Jay Kamath
ACD. Thomas Kropp
Sr Art. Parker Lee